Marketing Director

Company: Driftwood Healthcare Center-Hayward
Location: Hayward
Posted on: January 22, 2023

Job Description:

Driftwood Healthcare Center-Hayward - SUMMARY
Creates and maintains effective markets for facility services by developing and sustaining referral relationships.
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ESSENTIAL DUTIES AND RESPONSIBILITIES
include the following. Other duties may be assigned.
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- Participates in weekly sales team meetings, reporting regularly on referral development and progress on targets.
- Develops strategies to maximize admissions of residents in accordance with facility and regional sales plan.
- Evaluates effectiveness and cost benefit of marketing tactics. Makes recommendations to alter strategies.
- Reviews census management practice guidelines, analyzes trends, and takes action to avert deterioration of market share.
- Develops marketing tools for facility or district within budgetary constraints.
- Responsible for relationship development and management of health partners and organizations; sources new business.
- Anticipates and eliminates potential conflicts between internal teams and health partners and/or families/residents.
- Coordinates external marketing of facilities within the community through health providers and organizations.
- Markets the facility's services to the managed care industry.
- Works with local community agencies to generate a positive image and encourage word-of-mouth referrals.
- Plans and oversees the execution of community based promotional events, open houses, and educational seminars.
- Communicates with local media sources to ensure community awareness of facility(ies) services.
- Participates in corporate trade shows, health fairs, and marketing activities, as assigned.
- Performs other duties as assigned.
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ENTRY QUALIFICATIONS
- Bachelor's degree in marketing or a related field is preferred.
- One to three (1-3) years experience in health care, long-term care industry, or insurance sales/marketing.
- One (1) year experience with proposal development process.
- Strong technical writing skills.
- Public relations experience preferred.
- Familiar with medical terminology.
- Superior presentation skills - both one-on-one and group.
- Proficient in Microsoft Office products (Word, Excel, PowerPoint).

Keywords: Driftwood Healthcare Center-Hayward, Hayward , Marketing Director, Advertising , Hayward, California