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Product Marketing Manager

Company: Kelly Services
Location: Hayward
Posted on: April 9, 2021

Job Description:

Job Title: Product/Marketing ManagerSalary: (DOE)Summary:The Product/Marketing Manager will help manage the commercial efforts of our--collection and stabilization technologies, with an emphasis on infectious diseases and other diagnostic applications. This position will report to the VP of Sales and Marketing and will play a key role in the strategic planning and tactical execution of marketing activities. The individual will also manage day to day marketing-related tasks such as database management, promotional material, social media, and overseeing the website. This role will require interfacing with multiple stakeholders within the company including R&D, Regulatory, Sales/Business Development, and Production.--Responsibilities: --- Develop and implement product positioning and messaging based on market needs, competitive landscape, and industry and product knowledge to drive revenue and brand growth.--- Collect voice of customer information, testimonials, and perform market research.--- Works in collaboration with R&D and Regulatory to bring new products to market.--- Leads market development activities within specific application areas and customer segments to meet revenue goals.--- Partners closely with R&D and Sales/Business Development to gain an understanding of product features and relevance to market segments--- Ensure that each application area is addressed by overall marketing strategy--- Participate in product training for employees and distribution partners.--- Contribute to the development and execution of digital marketing strategies, highlighting the products at tradeshows, conferences, social media, and webinars.--- Develop content for sales material, press releases, email blasts, social media, and website. Manage and organize content library including application notes, data sheets, white papers, peer reviewed papers, posters, and abstracts.--- Work with Public Relations partners to develop and distribute press releases.--- Update and manage company CRM database daily. Ensure all customer information is current and all interaction is thoroughly captured and recorded--- Work closely with website development agency and internal stakeholders to optimize website content and search engine rankings.--- Manage development and inventory of company promotional materials.--- Participate as needed in other customer facing and revenue generating activities including sales, customer support, and order processing.--Requirements: --- Minimum B.S. degree in life sciences is a must.--- 2-5 years of experience in life sciences marketing or product management.--- Demonstrated experience with genetic testing workflows including sample collection, sample prep, and downstream applications such as PCR, NGS, and microarrays. Special consideration will be given to applicants with prior experience in infectious disease markets and exposure to regulatory requirements and processes.--- Strong written communication skills, and experience developing content for sales material, websites, and social media.--- Prior experience with CRM or ERP development preferred.--- Must have the mindset and ability to thrive in an entrepreneurial early stage company environment. Someone who is resourceful and can work independently. Can effectively make optimal use of limited resources and has an ability to work closely with others in a small team setting.--- Ability to work with the management team and other departments to meet corporate goals and initiatives while dealing within a dynamic and rapidly changing environment.--- Strong time management and organizational skills coupled with a sense of urgency and strong work ethic. Proven ability to multi-task while maintaining a high level of attention to detail.--- Must be a highly motivated self-starter but also work within corporate culture and adhere to codes of conduct.--- Prior customer-facing experience desired.--- 10-20% travel may be required, but only after conditions are absolutely safe to do so.--#TJP2021_SPEC Why Kelly--?Kelly Science & Clinical is your connection to premier scientific and clinical companies looking to hire talented people just like you. Every day, we match science professionals with dream jobs that fit their skills and interests-it's the way we think job searching should be. Nearly 100 percent of our science recruiters have a professional background/education in science, so we know a thing or two about the science market and how to get you noticed.About Kelly--At Kelly, we're always thinking about what's next and advising job seekers on new ways of working to reach their full potential. In fact, we're a leading advocate for temporary/nontraditional workstyles, because we believe they allow flexibility and tremendous growth opportunities that enable a better way to work and live. Connecting great people with great companies is what we do best, and our employment opportunities span a wide variety of workstyles, skill levels, and industries around the world. Kelly is an equal opportunity employer committed to employing a diverse workforce, including, but not limited to, minorities, females, individuals with disabilities, protected veterans, sexual orientation, gender identity. Equal Employment Opportunity is The Law.]]

Keywords: Kelly Services, Hayward , Product Marketing Manager, Executive , Hayward, California

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