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Chief Communications and Marketing Officer - Administrator III

Company: The California State University
Location: Hayward
Posted on: January 15, 2023

Job Description:

Job Title:
Chief Communications and Marketing Officer - Administrator III The salary range will be from $150,000 to $170,000 per year.This position is a Management Personnel Plan (MPP) position in the CSU, and serves at the pleasure of the President.The CSU enjoys a generous benefits program with employer paid life insurance ($100,000), as well as health, dental, and vision insurance with the monthly premium largely paid by the CSU. Additionally, we offer a broad range of other benefits which includes dependent and health care reimbursement accounts, tuition fee waiver, 401k, 457 and 403(b) plans.The CSU belongs to the CalPERS retirement plan in which medical and dental insurance continues in qualified retirement.The CSU has 14 paid holidays and the position earns 24 days of vacation and 12 days of sick leave per year.This position may be eligible to participate in the Cal State East Bay telecommute program subject to approval by the appropriate administrator.About Cal State East BayCal State East Bay's beautiful main campus is located in the Hayward hills with panoramic views of the San Francisco Bay shoreline. Situated above the city of Hayward, the campus offers an ideal setting for teaching and learning and yet easy access to the many cities along the bay. The University has a satellite campus in Concord, a professional development center in Oakland and a significant presence online. Founded in 1957, Cal State East Bay is one of 23 universities of the California State University system (CSU). Cal State East Bay is recognized as a regionally engaged and globally oriented university with a strong commitment to academic innovation, student success, engaged and service learning, diversity, and sustainability.About the PositionThe Chief Communications and Marketing Officer will be a visionary leader and facilitate Cal State East Bay's activities and efforts surrounding content, marketing, branding, creative, digital, public relations, and media outreach.ResponsibilitiesReporting to the Vice President of University Advancement, the CCMO will serve as a strategic thought partner for all campus entities, including constituents and leaders.Among a wide range of responsibilities, the position encompasses the following:

  • Lead, manage, and promote the Office of University Communications and Marketing;
  • Advise the Vice President of University Advancement, President, and senior leadership on all issues related to marketing and communications, and serve as spokesperson for the institution;
  • Enhance the university's reputation through strategic marketing campaigns, branding, media, public relations, and crisis communications;
  • Develop and implement a comprehensive and inclusive brand strategy and marketing plan for all university programs and services;
  • Lead the university's crisis communications planning and response, and execute strategies related to issues and reputation management by FEMA and other federal, state, and local guidelines;
  • Review and approve all external branding, marketing, and communication contracts after soliciting appropriate feedback from campus stakeholders.Minimum Qualifications
    • Master's degree from an accredited institution.
    • Significant experience in marketing and branding with demonstrated knowledge and success in managing and growing diverse revenue streams.
    • Considerable experience in communications and public relations;
    • Experience designing, leading, and/or assessing comprehensive campaigns for brand strategy and programmatic approaches.
    • Three or more years of management experience, including but not limited to supervising/managing a professional staff.Required Qualifications
      • A strong track record for building partnerships that foster an appreciation for the mission and impact of education, especially at the highest levels of research and service.
      • Excellent management skills including concise communication and organizational skills and an understanding of the efficiencies gained through centralized operations.Preferred Skills and Knowledge
        • Considerable experience in enrollment and philanthropic marketing are preferred.Condition(s) of EmploymentSatisfactory completion of a background check (including LiveScan, as appropriate), that may include, but is not limited to: criminal records check, verification of academic credentials, licenses, certificates, credit history, professional references and/or verification of work history is required for employment. Cal State East Bay will issue a conditional offer of employment to the selected candidate, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Unsatisfactory results may also affect the continued employment of current Cal State East Bay employees who were conditionally offered the position.

          All background checks are conducted through the university's third party vendor, Accurate. LiveScan is conducted through the University Police Department.EEO StatementAs an Equal Opportunity Employer, Cal State East Bay does not discriminate on the basis of any protected categories: age, ancestry, citizenship, color, disability, gender, immigration status, marital status, national origin, race, religion, sexual orientation, or veteran's status. The University is committed to the principles of diversity in employment and to creating a stimulating learning environment for its diverse student body.Cal State East Bay is not a sponsoring agency for Staff or Management positions and we are not an E-Verify employer.Mandated ReporterThe incumbent in this position may be considered a mandated reporter under the California Child Abuse and Neglect Reporting Act and will be required to comply with requirements set forth in the CSU Executive Order 1083 as a condition of employment.CSU requires faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so. Any candidates advanced in a currently open search process should be prepared to comply with this requirement. The systemwide policy can be found at https://calstate.policystat. com/policy/9779821/latest/ and questions may be sent to hr@csueastbay.edu . Procedure for CandidacyCal State East Bay has retained Shaff Fundraising Group, LLC to assist in this search. Initial screening of applications will begin immediately and continue until an appointment is made. Application materials should include a letter addressing how the candidate's experiences match the position requirements, a curriculum vitae or resume, and five references. References will not be contacted without the candidate's permission. Application materials should be directed to the following: Brittany Shaff, Founder and CEO, Shaff Fundraising Group, LLC at CSUEB@ShaffFundraisingGroup.com as well as applying directly with Cal State East Bay by clicking below on "Apply now".

Keywords: The California State University, Hayward , Chief Communications and Marketing Officer - Administrator III, Executive , Hayward, California

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