Senior Director, Offline Engagement
Company: Juul Labs
Location: Campbell
Posted on: January 18, 2026
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Job Description:
Juul Labss mission is to transition the world’s billion adult
smokers away from combustible cigarettes, eliminate their use, and
combat underage usage of our products. We have the opportunity to
address one of the world’s most intractable challenges through a
commitment to exceptional quality, research, design, and
innovation. Backed by leading technology investors, we are
committed to the same excellence when it comes to hiring great
talent. We are a diverse team that is united by this common purpose
and we are hiring the world’s best engineers, scientists,
designers, product managers, operations experts, and customer
service and business professionals. If the opportunity to build
your career is compelling, read on for more details. ROLE AND
RESPONSIBILITIES: Direct Consumer Engagement: • Design, develop and
deliver insight led integrated brand and consumer experiences in
offline channels that drive acquisition, engagement, and loyalty
amongst adult smokers and vapers. • Leverage consumer insights to
develop experiential marketing programs to directly engage with
adult smokers and vapers. Programs should generate brand awareness
and deliver product education, with tools to support their
transition. • Deliver and optimize engagement programs to improve
conversion rates of adult smokers and vapors as they transition to
JUUL. • Negotiate agreements with and manage Consumer Engagement
agencies to execute in-market engagement programs. • Lead a team of
professionals to develop and oversee in-market engagement programs
to be executed by contracted agencies. • Collaborate with cross
functional partners to develop communication messages to aid
transition and conversion amongst various adult smokers and vapers.
• Deliver programs on strategy, on time, and on budget. • Work
closely with US Commercial leadership in shaping offline engagement
strategies, route to market, and business expansion plans to
support future product portfolio expansions. Geographical
Expansion: • Identify and evaluate untapped geographies for
potential market entry. • Develop tailored approaches to increase
Juul’s presence and market share in these regions. PERSONAL AND
PROFESSIONAL QUALIFICATIONS: • Proven track record of driving
business growth through strategic initiatives. • Proven track
record of leading teams and creating environments where
collaboration thrives. • Strong analytical, negotiation, and
communication skills. EDUCATION: • Bachelor’s degree in Business,
Marketing, or related field; MBA preferred. • 10 years of
experience in executing engagement programs in offline channels •
Strong preference will be given to those with US nicotine category
experience or alternatively, working with CPG products in regulated
industries. JUUL LABS PERKS & BENEFITS: • A place to grow your
career. We’ll help you set big goals - and exceed them • People.
Work with talented, committed and supportive teammates • Equity and
performance bonuses. Every employee is a stakeholder in our success
• Cell phone subsidy, commuter benefits and discounts on JUUL
products • Excellent medical, dental and vision, disability, and
life insurance, plus family support, wellness, legal, and employee
assistance program benefits • 401(k) plan with company matching •
Plus biannual discretionary performance bonuses
Keywords: Juul Labs, Hayward , Senior Director, Offline Engagement, PR / Public Relations , Campbell, California
