Product Marketing Manager – ProSomnus EVO® Family
Company: ProSomnus Sleep Technologies
Location: Dublin
Posted on: April 1, 2026
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Job Description:
Product Marketing Manager – ProSomnus EVO® Family ProSomnus
Sleep Technologies Pleasanton, CA (In-office) About ProSomnus Sleep
Technologies ProSomnus® is the leading manufacturer of precision,
patient-preferred oral appliance devices for the treatment of
Obstructive Sleep Apnea (OSA). Our mission is to improve the lives
of millions of people diagnosed with OSA through innovative,
comfortable, and effective therapy alternatives to CPAP. The
ProSomnus EVO® family of medical devices represent the leading
non-cpap therapy for patients with OSA. ProSomnus is seeking a
strategic, hands-on Product Marketing Manager to lead downstream
and upstream marketing initiatives to optimize demand for, and
access to, the ProSomnus EVO® family of devices. This role is ideal
for a results?oriented marketer with experience in medical devices,
enhancing market access (coding, coverage and reimbursement), and a
passion for shaping category?defining medical devices. Position
Summary The Product Marketing Manager (PMM) for the EVO® portfolio
will own product positioning, go?to?market (GTM) strategy,
lifecycle management, and sales enablement. This individual will
translate clinical and technical innovations into compelling value
propositions, drive adoption through cross?functional
collaboration, and support new product introductions (NPIs) as the
company expands within sleep medicine. Key Responsibilities Product
& Portfolio Strategy Develop and execute the global portfolio
strategy for the EVO® device family, consistent with business goals
and market trends. Lead lifecycle management including product
introductions, transitions, and end?of?life rationalizations.
Conduct market research, competitive analysis, and
voice?of?customer (VOC) initiatives to inform roadmap priorities.
Go?to?Market Execution Own downstream marketing strategy,
go-to-market planning, and launch execution across the EVO® product
line. Localize and adapt clinical, regulatory?compliant content for
multiple customer segments (dentists, sleep physicians, healthcare
systems) in the US and Worldwide. Manage pricing, packaging, and
commercial programs to support growth and profitability targets.
Messaging, Positioning & Content Development Create compelling
messaging that differentiates EVO® technologies. Produce
customer?facing content including sales tools, presentations,
clinical summaries, and digital assets. Translate complex
technical, scientific, and clinical features into clear
customer?centric benefits. Sales Enablement Equip sales teams with
training tools, educational materials, and objection?handling
resources to increase adoption and close rates. Support ongoing
commercial execution by maintaining a robust pipeline of
high?impact sales collateral. Cross?Functional Collaboration
Partner closely with R&D, Clinical, Operations, and Sales to
align roadmap, messaging, and market priorities. Serve as the
product marketing lead on cross?functional launch, product
development, and compliance projects. Market Development & KOL
Engagement Develop and manage Key Opinion Leader (KOL) and
thought?leadership initiatives to elevate, differentiate, and
position the ProSomnus EVO® brand of devices. Support professional
education, trade shows, and clinical events to drive awareness and
strengthen brand positioning. Performance Measurement Track product
adoption, campaign ROI, market penetration, and message resonance
to guide ongoing strategy. Use data and analytics to refine
targeting and improve the effectiveness of marketing initiatives.
Track demand and control plan KPI's relative to expectations.
Qualifications Bachelor’s degree in Marketing, Business, Economics,
Science, Engineering, or related technical field. 5 years of
experience in product marketing, portfolio marketing, or downstream
marketing; medical device experience strongly preferred. Proven
success planning and executing product launches in healthcare or
technology markets. Demonstrated ability to synthesize market
insights into actionable strategies. Excellent written and verbal
communication skills; strong storytelling capability. Experience
leading cross?functional initiatives and driving alignment across
sales, clinical, manufacturing and R&D organizations. Preferred
MBA or advanced degree. Experience marketing Class II medical
devices, therapeutics, or dental/sleep health technologies.
Familiarity with digital marketing platforms, CRM systems, and
sales enablement tools. Competencies Strategic thinking with strong
analytical/quantitative skills. Customer?centric mindset with deep
empathy for clinician and patient needs. Ability to manage multiple
projects with attention to detail. Strong cross?functional
influencing and stakeholder management skills. Why Join ProSomnus?
Help shape the future of OSA therapy. High?growth environment with
opportunities to lead major product lines and influence company
trajectory. Collaborative culture focused on clinical excellence,
innovation, and improving patient outcomes. Competitive
compensation including eligibility for stock options.
Keywords: ProSomnus Sleep Technologies, Hayward , Product Marketing Manager – ProSomnus EVO® Family, PR / Public Relations , Dublin, California
